Our Story
Sales acceleration, built by people who've done the dialing.
Founded in 2020 in Oxnard, California, Tendril started with a simple observation: cold calling wasn't broken - most teams just weren't set up to do it well. Today we're a distributed team of 75–100 people and contractors across the US, Canada, and Latin America.
2020
Founded
75–100
Team & contractors
100+
Satisfied customers
3
Countries represented
What we believe
The best pipeline still starts with a real conversation.
Automation can qualify a lead. It can't build trust. We built Tendril around the idea that the highest-leverage moment in sales is still a live, human conversation - and that most teams just need the right combination of clean data, skilled dialing, and coaching to get there consistently. Our recent collaboration with SalesCloser reflects that same philosophy applied to AI: use it to qualify and route faster, but keep a real person on the line when it counts.
Human first
Data-driven
Compliance-aware
Coaching-driven
Our Story
Founded in the middle of a pandemic, out of necessity.
Founded in 2020, our founders needed to sell more with fewer people - so they figured out strategies to help their team not only meet but exceed those goals. They discovered that every salesperson has far greater potential than they ever imagined; they just need the right support and opportunities to improve. So, they founded Tendril.
Our Leadership
The team steering the ship.
A group of executives with experience in business development, sales engagement strategy, customer experience, international operations, and engineering technology solutions - a team that uses every product we make, never settling.
Jon Elhardt
CEO
Strategic business leader with vast experience driving sales acceleration through technology.
Rodrigo Alarcón
COO
International operations expert and leader with deep industry experience in North America and LATAM.
Luis Tinajero
CTO
Technology leader with extensive background building and designing products.
Careers
Part talent story, part technology story.
HubMX means we're always building relationships with strong sales and development talent across Latin America - and Connect means we're always training agents who can hold their own on a live call. If that's you, we'd like to hear from you.
View open rolesUS
Team & leadership
Canada
Team & leadership
Latin America
Sales & development talent via HubMX
Partner Program
Refer a customer, earn a commission.
Agencies, consultants, and fellow RevOps folks who send us a good-fit customer get paid for it - on an ongoing basis, not a one-time bounty.