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Tendril Welcomes Chief Technology Officer (CTO), Luis Tinajero

Writer's picture: Jon ElhardtJon Elhardt

Tendril is thrilled to announce that our long-time partner has now fully stepped into his role as Chief Technology Officer (CTO).


Having worked with Tendril for several years, Luis has already played a crucial role in shaping our technology stack and driving innovation. With deep experience as a technology executive at product design and development firms, his ability to drive us forward is nothing short of phenomenal.


We're absolutely delighted to have him join to lead our technical vision on a full-time basis.


Smiling person on right with text: "Our goal has always been to help clients succeed by making their sales processes smoother, smarter, and more efficient."

A Seasoned Leader with Proven Expertise


Luis’s deep experience spans software development, systems architecture, strategic technology planning, and product design


In his time working with Tendril, he has been instrumental in:

  • Optimizing Infrastructure – Ensuring our platforms remain scalable, secure, and efficient.

  • Fostering Innovation – Championing emerging technologies that boost productivity and deliver real impact for our clients.

  • Building Collaborative Teams – Cultivating a culture of knowledge-sharing, mentorship, and continuous improvement within the technical department.


Stepping into the CTO Role Full-Time


As CTO, Luis will be responsible for all technology operations at Tendril, from product development,  and infrastructure management to architecture design. 


He will also be responsible for:

  • Leading cross-functional teams to drive the next generation of Tendril’s products and services.

  • Simplify processes to expedite innovation without compromising quality or security.

  • Align technology strategies with client needs and market trends, ensuring Tendril remains at the forefront of AI innovation.


Advancing Tendril’s Mission

In addition to technical acumen, Luis’s passion for team-building and product-focused solutions resonates strongly with our company mission


By leveraging his extensive background in building and designing products, he aims to help Tendril deliver cutting-edge sales enablement tools that empower organizations to excel in serving customers and driving revenue.


“Having witnessed Tendril’s growth first-hand, I’m honored to now lead our technical vision and execution full-time. Our goal has always been to help clients succeed by making their sales processes smoother, smarter, and more efficient. I’m excited to drive our product roadmaps forward and tackle new challenges alongside the Tendril family.” - Luis Tinajero, CTO

Looking Ahead

With Luis at the helm full-time, we're certain that new heights of innovation and efficiency in all our technology platforms are only just beginning, which will pave the way for exciting product innovations in 2025 and beyond.


"Luis's creativity in solving complex technical problems has always impressed me. His mastery of developing systems with an eye on optimization for efficiency is one of his many strengths. I'm excited to see the impact Luis will have at Tendril!" - Jon Elhardt, CEO

Stay tuned for more updates as Luis and the Tendril team continue to push boundaries and deliver robust solutions for our clients.


Join us in congratulating Luis on this accomplishment! We look forward to all that we will achieve together.


Blue logo and text "tendril" and "Engagement Accelerated" on a geometric white and blue background. Modern and tech-inspired design.

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